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Why We Started The Agency Playbook

If there’s one thing we’ve learned from working with insurance agencies, it’s that some of the best ideas in the industry never make it beyond the walls of the agency that came up with them.

Every week, we talk with agency owners, producers, account managers, and operations leaders who have found creative ways to solve problems. Sometimes it’s a unique workflow. Sometimes it’s a niche strategy. Sometimes it’s a completely different way of serving clients.

Most of those stories never get told.

That’s why we started The Agency Playbook.

The Agency Playbook podcast cover artwork

A Podcast About Building Better Agencies

The Agency Playbook is a new podcast from Sembley featuring conversations with agency owners and operators about what’s actually working inside successful insurance agencies.

We’ll cover topics like:

  • Agency growth
  • Operations and workflows
  • Technology
  • Client experience
  • Niche specialization
  • Hiring and leadership
  • Lessons learned from building an agency

The goal isn’t to promote software or sell a particular methodology.

It’s to share practical ideas from people doing the work every day.

Listen & Subscribe

You can find The Agency Playbook on:

The First Two Episodes

We’ve already released our first two episodes.

From Legacy to Leverage

A conversation about taking over a family insurance agency and balancing growth with the legacy that came before it.

Owning the Lane

Nick Gore of Lightwell Insurance Advisors shares how his agency built a strong position in a niche market through deep expertise, carrier relationships, and a commitment to serving a specific type of client exceptionally well.

What’s Next

We’re just getting started.

We already have more conversations in the works with agency leaders from across the industry, each bringing a different perspective on what it takes to build a successful modern agency.

If you’re an agency owner, producer, operations leader, or simply someone who enjoys learning how great agencies operate, we hope you’ll follow along.

And if there’s someone you’d love to hear on the podcast, let us know.

We’re always looking for great stories worth sharing.